[W619.Ebook] Fee Download Excellence in Business Communication, by John V. Thill, Courtland L. Bovee

Fee Download Excellence in Business Communication, by John V. Thill, Courtland L. Bovee

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Excellence in Business Communication, by John V. Thill, Courtland L. Bovee

Fee Download Excellence in Business Communication, by John V. Thill, Courtland L. Bovee

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This full colour text provides a dynamic way of bringing the real world into the classroom. It is the only textbook to combine all the basic principles with real-world simulations featuring actual companies - simulations which provide students with "on the job" experience in ways that no other textbook can match. Each chapter begins with "On the Job: Facing a Communication Dilemma", a slice-of-life vignette summarizing a communication problem faced by an actual company such as Mattel and McDonalds. Each chapter ends with "On the Job: Solving a Communication Dilemma", a simulation that expands on the chapter-opening vignette. Students are asked to solve the dilemma by applying principles in the text, by making decisions about the communication process, and by selecting the best alternative from the choices offered. A "Behind the Scenes" section in each chapter features an interview with an accomplished business communicator at an actual company such as Federal Express or Parker Pen. Abundant checklists provide clear, concise guidelines for writing, and help students organize their thinking. New to this edition are: dozens of real-company memo- and letter-writing cases - including companies like Volvo and Xerox; and an updated gallery of full colour photographs with instructive captions contains advice from professionals who share their secrets of successful communication, including John Sculley (Apple Computers), Jane Pauley (NBC News), and Boris Yeltsin (President of Russia). Additionally available are: Instructor's Manual (0-07-006868-2); Test Bank (0-07-006869-0); CTB-IBM 5 1/4" (0-07-834113-2); CTB-IBM 3 1/2" (0-07-834114-?); CTB-MAC (0-07-834115-9); Acetates (0-07-074317-7).

• Sales Rank: #11579649 in Books
• Published on: 1993-01
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x 8.50" w x 1.00" l,
• Binding: Hardcover
• 576 pages

From the Back Cover

Mastering Business Communications, Perils of Pauline, Version 2.0, updates and improves the popular Perils of Pauline CD-ROM. Students follow the ups and downs of a fictional character, Pauline Peterson, in her first job after graduating from college. Students watch Pauline as she faces a variety of crises at work, then they help her meet these challenges through interactive exercises. Students will see the positive consequences when Pauline puts her business communication know-how to work. They'll also see the sometime humorous, sometime difficult, consequences when she fails to meet these challenges.

This dramatic, informative, and stimulating CD covers the following topics:

• Conducting a Meeting
• Verbal and Nonverbal Communication
• Intercultural Communication
• Using E-Mail Effectively in Business
• Brainstorming Sessions
• Listening Skills
• Persuasive Messages
• Succesful Résumés
• The Job Interview
• Giving a Formal Speech
• Writing Bad News Messages
• Resolving Conflict

About the Author
Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

Excerpt. © Reprinted by permission. All rights reserved.
Only One Text Gives Students Experience "On the Job"

Each chapter opens with an exclusive feature, "On the job: FACING A COMMUNICATION DILEMMA." This slice-of-life vignette summarizes a communication problem being faced by an actual company, such as American Express, Home Depot, the U.S. Mint, Patagonia, and Dell Computer. The solution to the dilemma is found in the concepts presented in the chapter, and the featured company reappears from time to time throughout the chapter to dramatize the connection between chapter principles and life on the job.

But we don't stop there. Each chapter ends with another exclusive feature, "On the job: SOLVING A COMMUNICATION DILEMMA." These simulations expand on the chapter-opening dilemma and are set within the featured company. Students are asked to solve situational problems by applying the principles discussed in the text, by making decisions about the communication process, and by selecting the best alternatives from the choices offered.

Not only do these simulations give students the opportunity to practice real-world decision making, they also tie the textual information to real-life examples, providing a concrete basis for analyzing the chapter principles. This feature provides a dimension of reality unmatched by other textbooks in the field.

New Features in This Edition A Greater Emphasis on Process and Product

We have reorganized the material in many of the text's chapters into a series of three easy-to-follow steps: planning, writing, and completing business messages. Students will `appreciate this practical strategy for solving 'communication problems and creating well-crafted communication products. The three-step process is explained in detail (Chapters 4-6) before it is applied to specific types of business messages: letters, memos, and e-mail messages (Chapters 7-9); reports and proposals (Chapters 10-12), and speeches and oral presentations (Chapter 13). The three-step writing process even serves as the framework for writing employment messages (Chapters 14-15).

Writing for the Web

Writing for the Web is quite different from writing for print, so anyone who wants to be an effective Web writer must learn new skills. Discussed briefly in Chapters 1 and 4, writing for the Web is covered more fully in Chapter 5, which also includes a checklist. In addition, an "Effective E-Business Communication" feature is included in each chapter of the text. Using real company Web pages as examples, these features present important Web-writing guidelines and include two discussion questions. Topics include:

• Get to the Point–Quickly (Southwest Airlines)
• Calling a Meeting in Cyberspace (WebEx)
• Putting the World in the Web (REI)
• Design Messages for Easy Navigation (UPS)
• Annual Reports in Cyberspace (Compaq)
• Speeches That Live On and On (Sears)

Special Feature Sidebars

Boxed and strategically placed within each chapter, special-feature sidebars extend the chapter material. We've included discussion questions at the end of each special feature to give students numerous opportunities to analyze business communication principles and practices. These special features center on four well-integrated themes:

Achieving Intercultural Communication: Tested techniques help students communicate successfully in the global arena and in the culturally diverse business world at home. Cultural issues are well explored in special features such as:

• Test Your Intercultural Knowledge
• Communicating with a Global Audience on the Web
• Good Ways to End Bad News Around the World

Promoting Workplace Ethics: By examining critical ethical issues that face business communicators in today's workplace, students gain instruction on how to identify areas of ethical vulnerability, how to steer clear of ethical perils, and when to seek ethical advice. Special features include a wide range of topics such as:

• Spin Cycle: Deciphering Corporate Doublespeak
• Recommendation Letters: What's Right to Write?
• Inflating Your Résumé: Is It Worth the Risk?

Sharpening Your Career Skills: Practical pointers and confidence-building guidelines help students improve their writing and speaking skills. Special features help students strengthen their career skills by exploring such topics as:

• Beating Writer's Block: Nine Workable Ideas to Get Words Flowing
• How to Proofread Like a Pro
• Interview Strategies: Answering the 16 Toughest Questions

Using the Power of Technology: Specific techniques offer students guidance for using technological applications to improve business communication. Special features present a well-balanced selection of technological topics, including:

• Elements of Cyberstyle
• Spam: Putting a Lid on It
• Netting a Job on the World Wide Web

Streamlined and Reorganized Text

This edition streamlines and reorganizes the text, reducing the number of regular chapters from 18 to 15, making it easier to cover the entire text in one term. Material previously covered in Chapters 1 and 2 has been combined into Chapter 1. The chapter on writing direct requests has been combined with the chapter on writing routine, good-news, and goodwill letters—shortening the letter-writing chapters from four to three. The discussion of interpersonal communication skills such as listening and working in teams has been expanded and moved to Chapter 2. And the discussion of the writing process now begins one chapter earlier.

Trademark Features — All Updated for This Edition Up-to-Date Internet Resources

The World Wide Web contains a wealth of valuable resources. To acquaint students with Web sites that relate to the content of Excellence in Business Communication, each chapter includes a Going Online feature that describes an especially useful Web site.

Students can access the site by using the URL provided or by visiting the Web site for this text (www.prenhall.com/thill), where live links take students straight to the site of their choice.

Examples of the Going Online feature include:

• Write Is Right: Rethink and Revise
• Announcing an Employee Layoff. How to Write a Termination Notice
• Influence an Official and Promote Your Career
• Pointers for Business Plans
• Post an Online Resume

To give students practice exploring the rich resources of the Web, Going Online Exercises are included at the end of each chapter. These exercises are directly tied to the Going Online sites showcased within the chapters. Moreover, students can access online instructions for completing these exercises

Gallery o f Business Communication Professionals Another unique feature of this text is the inclusion of full-color photographs with incisive captions that focus on 30 highly successful communication professionals from business, industry, government, and the media. Among the new individuals featured are Meg Whitman (eBay), Martha Stewart (Martha Stewart Living Omnimedia), Gerald Levin (AOL Time Warner), Andrea Jong (Avon), Curly Fiorina (Hewlett-Packard), and Sherry Lansing (Paramount Studios).

Strategically placed in the margins throughout each chapter, these captions with accompanying photographs expand the amount of insight to be gained from this book. Each caption relates specifically to the text and adds a new dimension to student learning by giving a communication expert's view about a particular aspect of business communication.

Example After Example of Letters, Memos, E-Mail Messages, and Reports

This text contains outstanding examples of documents from numerous types of organizations and from people working in a variety of functional areas. Many of these documents are fully formatted, and some are presented on the letterhead of well known companies. Accompanying analyses help students see precisely how to apply the principles discussed in the text. Poor and improved examples illustrate common errors and effective techniques for correcting them.

The report-writing chapters give numerous examples too. And the last chapter of the report unit illustrates the step-by-step development of along report, which appears in its entirety to show how all the parts fit together.

Real-World Issues

The boundaries of business communication are always expanding. In addition to covering all the traditional subjects, Excellence in Business Communication, Fifth Edition, provides material to help students manage these important current sues in business communication:

• Ethics.

Taking an ethical position in the face of pressures and temptations requires more than courage—it requires strong communication skill.

Communication Barriers. The shift toward a service economy means that more and more careers will depend on interpersonal skills, making it vital for people to overcome communication barriers.

Cultural Diversity. The changing nature of the domestic work force requires strong communication skills to relate to older workers, women, members of various socioeconomic groups, immigrants, and others. Also, strong skills are needed to communicate effectively with people from other cultures.

Communication Technology. More and more face-to-face interactions are giving way to interactions with and through computers. And this trend will continue. To survive in today's business world, students must master high-tech communication skills.

Law. The increasing tendency of people to sue makes it important to understand the legal implications of written and oral communication.

Employment Search. More and more people are making radical mid-career job changes, whether by choice or because their companies are downsizing and ^ , flattening hierarchies. These people need to master new communication skills to compete in today's job market.

Communication Versatility. Small businesses create most of the new jobs and employ more people than large corporations do. Since these small businesses are unable to support communication specialists for specific jobs, people working for them need to be versatile in their communication skills.

Real-World Competencies—SCANS Secretary's Commission on Achieving Necessary Skills

Like no other business communication text, this edition emphasizes the skills and competencies necessary for students to make the transition from academia to the workplace. As described in the SCANS report from the Department of Labor, it is essential that students meet national standards of academic and occupational skill. To help accomplish the SCANS goal, this text offers a wide variety of interactive pedagogy (much of which is grounded in real-world situations).

Checklists

To help students organize their thinking when they begin a communication project, make decisions as they write, and check their own work, we've included numerous checklists throughout the book. In the Fifth Edition, we've streamlined and condensed them to increase their usefulness. Appearing as close as possible to the related discussion, these checklists are reminders, not "recipes." They provide useful guidelines for writing, without limiting creativity.

Documents for Analysis In this textbook we have provided a wide selection of documents that students can critique and revise. Documents include letters, memos and e-mail messages, a letter of application, and a résumé. This hands-on experience in analyzing and improving sample documents will help students revise their own business messages.

In-Depth Critiques

You will find up-to-date sample documents, many collected in our consulting work. All In-Depth Critiques are introduced in the text (identifying the particular business situation being illustrated), and all are accompanied by margin comments that point to specific letter parts to help students see precisely how to apply the principles discussed in the text. Many samples are also accompanied by a three-step-writing-process graphic that gives students important insights into planning, writing, and completing the specific document shown.

Additional documents are displayed in text, some including poor and improved examples to illustrate common errors and active techniques for correcting them.

Exercises and Cases A wealth of new exercises and cases (almost all companies featured are real) provide assignments like those that students will most often face at work. Many of them are memo-writing and email tasks. New in the Fifth Edition, each exercise is labeled as to its type, such as "Team," "Ethical Choices," "Self-Assessment," or "Internet." The exercises and cases deal with all types and sizes of organizations, both domestic and international. Each chapter also includes exercises and cases that require access to the World Wide Web, giving students practice with this fast-growing communication technology.

The cases are yet another tool for demonstrating the role of communication in the business world. Examples include:

• Midnight mission: Thank-you letter at The Blue Marble Bookstore
• Reverse migration: Letter requesting letter of recommendation for "dot-com" dropout
• Tethered SwimCords: Letter to Italian sports retailer returning order
• Air rage fiasco: Letter requesting refund from British Airways
• Travel turnaround: E-mail message at Travelfest convincing your boss to expand client services

Learning Objectives

Chapter-opening learning objectives are clearly stated to signal important concepts that students are expected to master. In addition, the numbered objectives reappear in the text margins, close to the relevant material. Moreover, the end-of-chapter "Summary of Learning Objectives" reinforces basic concepts by capsulizing chapter highlights for students.

Margin Notes

To reinforce learning, the book's margins contain short summary statements that highlight key points of Excellence in Business Communication, Fifth Edition. These notes are no substitute for reading the chapters, but they help students quickly get the gist of a section, review a chapter, and locate areas of greatest concern.

End-of-Chapter Questions

The end-of-chapter questions (225) are divided into two types: Test Your Knowledge (review questions), and Apply Your Knowledge (application questions). One application question in each chapter focuses on ethics and is labeled "Ethical Choices."

The end-of-chapter questions are designed to get students thinking about the concepts introduced in each chapter. The questions may also prompt students to stretch their learning beyond the chapter content. Not only will students find them useful in studying for examinations, but the instructor may also draw on them to promote classroom discussion of issues that have no easy answers.

Appendixes

Excellence in Business Communication, Fifth Edition, contains four appendixes: Appendix A, "Format and Layout of Business Documents," discusses in one convenient place the formatting for all types of documents. Appendix B, "Documentation of Report Sources," gives basic guidelines for handling reference citations, bibliographies, and source notes. Appendix C, "Fundamentals of Grammar and Usage," is a primer in brief, presenting the basic tools of language. Appendix D, "Correction Symbols," provides convenient symbols for students to use when revising documents.

Indexes

To assist students and instructors in locating information as conveniently as possible, two types of indexes are included in the book: an Organization/Company/Brand Index and a Subject Index.

Book Design

This book's state-of-the-art design is based on extensive research and invites students to delve into the content. It also makes reading easier, reinforces learning, and increases comprehension. For example, the special features do not interfere with the flow of text material, a vital factor in maintaining attention and concentration. The design of this book, like much communication, has the simple objective of gaining interest and making a point.

An Unparalleled Supplements Package Offers a Fully Integrated Teaching System

The instructional resource package accompanying this text is specially designed to simplify the task of teaching and learning. Several new and exciting items have been added.

All-New! Instructor's Resource Manual

This comprehensive paperback book is an instructor's tool kit. Among its many teaching aids, this manual provides a section about collaborative writing, suggested solutions to exercises, suggested solutions and fully formatted letters for every case in the letter-writing chapters, and a grammar pretest and posttest.

This all-new, comprehensive manual contains a set of completely integrated support materials. It is designed to assist instructors in quickly finding and assembling the resources available for each chapter of the text and includes the following new material:

• Course planning guide
• Collaborative writing guide
• Diagnostic tests of English skills
• Chapter outline
• Changes to the new edition
• Detailed lecture outlines keyed to the transparency acetates
• Answers to all end-of-chapter questions and assignments
• Solutions to all cases and exercises

Test Item File

The Test Item File contains approximately 1,500 questions, all of which have been carefully reviewed to provide a fair , structured program of evaluation. The questions for each chapter consist of a comprehensive set of multiple-choice, true/false, and fill-in questions. The Test Item File reinforces students' understanding of key terms and concepts and requires them to apply their critical-thinking and analytical skills.

All New! Prentice Hall's Computerized Test Manager 4.2—ESATEST 2000 (Windows Version)

Our user-friendly software allows you to generate error-free tests quickly and easily by previewing questions individually on the screen and then selecting randomly by query or by number. The Computerized Test Manager allows you to generate random tests with our extensive bank of questions. You can also edit our questions/answers and even add some of your own. You can create an exam, administer it traditionally or online, and analyze your success with the simple click of the mouse. The newest version of our Computerized Test Manager, ESATEST 2000, has been improved to provide users with a vast array of new options. Enhancements now allow you to:

• Import Test Questions from Word Processors
• Import/Export Tests
• Correlate Charts
• Select by Query
• Select by Review (redesigned)
• Select by Criteria
• Archive Database Capability
• Analyze Test Bank Items
• Export Grades to Excel
• Weight Grades
• Record Grades in a New Spreadsheet
• Format and Create a Grade Database
• Control Online Testing

All-New! Telephone Test Preparation

For those instructors who prefer not to use the Computerized Test Manager, Prentice Hall provides a special 800 call-in service for ease of use. All you need to do is call the 800 Testing Help Desk to have a customized test created. The test can then be delivered by email, U.S. mail, or overnight carrier.

All-New! Color Acetate Transparency Program

A set of 140 large-type transparency acetates are available to instructors on request. These visuals help bring concepts alive in the classroom and provide a starting point for discussing communication techniques. All transparencies are keyed to the Instructor's Resource Manual. Many contrast poor and improved solutions to featured cases from the textbook.

All-New! PowerPoint Presentation

Enhance your classroom presentations with this well-developed PowerPoint presentation set created byJimidene Murphey, Clarendon College. The colorful text-specific electronic slides highlight and reinforce the important concepts of the text. Free to adopters, PowerPoint slides are available on CD or can be downloaded from the instructor's Resource Web site at www.prenhall.com/thill.

Study Guide

A Study Guide for Excellence in Business Communication by Jimidene Murphy, Clarendon College, is designed to increase your students' comprehension of the concepts presented in this text. The guide provides chapter-by-chapter explanations and exercises designed to reinforce comprehension of key terms and concepts and to promote concept-application skills.

Mastering Business Communication: The Perils o f Pauline, 2.0

Let students learn valuable lessons about communicating effectively in a variety of business situations prior to experiencing them first-hand. The Perils of Pauline is an exciting interactive CD that uses custom video scenarios linked with exercises and activities. These tools allow your students to help Pauline, a recent college graduate, lea) with real-world communication predicaments on her first job. Twelve individual episodes are featured, each including unique video scenarios that set up the episode, interactive exercises that offer feedback based on student decisions, video conclusions ~r both good and bad endings, and stimulating discussion questions. This CD can be packaged with the text for a nominal fee.

Communicution Briefings Video Series and Video Guide

Accompanying the text is a series of videos from Communication Briefings, a firm known for its monthly newsletter and its informative videos. The video set is available without charge to adopters of Excellence in Business Communication. Included in the series are the following videos:

• Everyone's Teamwork Role
• Communicating for Results: How to Be Clear, Concise, and Credible
• Better Business Grammar
• Make the Phone Work for You
• Listen and Win: How to Keep Customers Coming Back
• How to See Opportunity in a Changing Workplace
• Resolving Conflict: Strategies for a Winning Team
• Make Presentations Work for You

In addition, a separate video guide is available. Features include synopses of each video and discussion questions. To order the set, please call 1-800-388-8433.

Business Communication Update Newsletter for Faculty

Delivered exclusively by e-mail every month, this newsletter provides interesting materials that can be used in class and offers a wealth of practical ideas about teaching methods. To receive a complimentary subscription, send an e-mail to bovee-thill@uia.net. In the subject line, put "BCU Subscription Request." In the message area, please list your name and institutional affiliation.

Authors' E-Mail Hotline for Faculty

Integrity, excellence, and responsiveness are our hallmarks. This means providing you with the textbooks that are academically sound, creative, timely, and sensitive to instructor and student needs. As an adopter of Excellence in Business Communication, you are invited to use our E-Mail Hotline. We want to be sure you're completely satisfied, so if you ever have a question or concern related to the text or its supplements, please e-mail us at bovee-thill@uia.net. We'll get back to you as quickly as possible.

Introducing the myPhlip Companion Web Site for Excellence in Business Communication, Fifth Edition

The myPhlip (Prentice Hall's Learning on the Internet Partnership) Companion Web site is your personal guide to the free online resources for your book and is located at www.prenhall.com/thill. It's the most advanced, text-specific site available on the Web!

Featuring one-click access to all of the resources created by an award-winning team of educators, here is a preview of its exciting features.

• myPHLIP pages—Your personal access page unites all your myPHLIP texts.
• Notes—Add personal notes to our resources for personal reminders and references.
• Messages—Instructors can send messages to individual students or to all students linked to a course.
• Student Resources—Add premium PHLIP resources for your students to view and download (such as PowerPoint slides, videos, and spreadsheets).
• Business Headlines—Check out links to articles in today's business news.
• Search—Search all PHLIP resources for relevant articles and exercises.
• Instructor's Manual—For instructors, the myPHLIP Instructor's Manual provides tips and suggestions from our PHLIP faculty for integrating PHLIP resources into your course.
• Current Events—These articles and exercises, linked to relevant chapters, are added throughout the year. Each article is summarized by our team of expert professors. Group activities, critical thinking questions, discussion questions, and reference citations follow each article, all supported by instructor materials.
• Study Guide—An interactive, online study guide written by William Peirce, Prince Georges Community College, offers a wide variety of self-assessment questions for every chapter. Results from the automatically graded questions for every chapter provide immediate feedback for students that can be e-mailed to the instructor for extra credit or serve as practice exams.
• Research Area—Let myPHLIP save you time finding the most valuable and relevant material available on the Web. With a compilation of the best search tools currently available, plus links to virtual libraries, students and instructors can quickly and efficiently search the Web for just the right piece of information.
• Internet Resources—Links connect you to discipline-specific sites, including preview information that allows you to review site information before viewing the site, ensuring that you visit the best available business resources found by our learning community.

For the Student

• Talk to the Tutor has virtual office hours that allow students to post questions from any supported discipline and receive responses from the dedicated PH LIP/CW faculty team.
• Writing Resource Center is an online writing center that provides links to online directories, thesauruses, writing tutors, style and grammar guides, and additional tools.
• Career Resource Center helps students access career information, view sample résumés, even apply for jobs online.
• Study Tips is an area for students to learn to develop better study skills.

For the Instructor

• Syllabus Manager—An improved online syllabus manager is an easy-to-use program that allows faculty to create online custom syllabuses hosted by Prentice Hall servers. Syllabus Manager provides instructors with a step-by-step process to create and revise syllabuses, with direct links into Companion Web Sites and other online content. Changes you make to your syllabus are immediately available to your students at their next login. Your students need only know the Web address for the Companion Web site, and the password you've assigned to your syllabus, and they may log on to your syllabus during any study session.
• Teaching Resources include resources contributed by professors throughout the world, including teaching tips, techniques, academic papers, and sample syllabuses.
• Talk to the Team is a moderated faculty chat room.
• Online Faculty Support is a password-protected area that provides faculty with the most current and advanced support material available, including downloadable supplements, additional cases, articles, links, and suggested answers to Current Events Activities.
• What's New gives you one-click access to all newly posted PHLIP resources.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Not too keen on this
By J Le
I don't know if it was the class or the text that made me dislike this subject. This subject seems to be in place because people are forgetting how to be professional and writing memos with "instant messenger" style grammar. Maybe this text book will help the new generation become more professional, or maybe it was a complete waste of my money.

0 of 0 people found the following review helpful.
Valuable for Grad and Undergrad in all majors
By Tom
This is a "Must Have" text. If your course requires this text, don't rent it. Definitely buy it. The resources alone are worth the price.

Valuable content for the business student, educator, or communication major. Real tips such as writing a letter, responding to negative situations such as downsizing, press releases, web communication, social media, and so much more. There are many business examples from the world' stop companies to enhance learning. Great text for the undergraduate as well as the graduate student.

1 of 1 people found the following review helpful.
Excellent Condition, Came in a Timely Manner
By Rachelle
I ordered two copies of this book on a Monday and by Thursday the box containing them was on my doorstep. I skimmed through the pages, and did not see any writing or highlighting despite the "used" condition. The only evidence that the books may have been used before is some very light marks on the cover and a slight bending of the bottom right corner. The price was certainly right as well -- in my school's bookstore, the books were over $160 apiece, and the used copies here were just about $20 each. Great price, great condition, and great shipping time. I definitely would recommend getting the book on Amazon.

See all 120 customer reviews...

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Why trying to be the best … competing like crazy … makes you mediocre

Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another.
 
Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.
 
If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.
 
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”
 
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”
 
Different shows how to succeed in a world where conformity reigns…but exceptions rule.


From the Hardcover edition.

• Sales Rank: #22137 in Books
• Published on: 2011-09-06
• Released on: 2011-09-06
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .70" w x 5.20" l, .48 pounds
• Binding: Paperback
• 288 pages

Review
“...to give a bullet-point summation of takeaways is to deny the real value of this lovely book.”--Harvard Business Review


From the Hardcover edition.

About the Author
Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS’s most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon’s research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review. 


From the Hardcover edition.

Most helpful customer reviews

196 of 211 people found the following review helpful.
Skip the Harvard MBA - Just read this book.
By Emily
I have an MBA from Harvard Business School, and to be perfectly honest, I think it was one of the biggest wastes of my time and money. I regularly discourage people from going to business school, telling them that they'll make more "connections" in 2 good years of work in a reputable company, and that anything they NEED to know will be a fraction of what is taught, and is available in categorical business books.

There's one exception to my education at HBS - the part I don't think was a waste. It was the Consumer Marketing class I took with Youngme in my second year.

I am not a marketing person. I have tended to work for technology/internet companies and have a technical/math background. First year Marketing at HBS opened my eyes to the fact that marketing was more than just advertising fluff, but it was Youngme (second year) who really taught me things that I regularly use today to both see the world and shape the products I manage.

I remember when she was able to tell us - *4 YEARS BEFORE THE IPHONE CAME OUT* that the ipod was obviously a stealth way for Apple to get back into the smartphone business after their brand disaster with the Newton. That if they came out with anything that seemed like they were entering the smartphone business, there would be too much baggage. I went back and told my friends (outside of school) "The ipod is Apple's entry into the phone business!!!" and they all thought I was nuts. Apple was too pure for that. Well of course, she was right and in hindsight it seems obvious (but go back and ask people in 2003/2004 what they thought and it wasn't so obvious then ...). The reason I bring this particular example up is because from then on I was able to look at how a company introduced a product and understand what the fundamental strategy might really be, and also how I could understand market dynamics to position a product.

Anyway, by far, Youngme Moon's CoMa class was my favorite class at HBS and the ones where I learned the most. So what does that say about this book? Well, I'll say for one thing, I found a lot of what was in this book to be redundant to what I had learned in her class. I'll consider that a plus for everyone who didn't waste $200k and 2 years on an HBS degree. Read this book and you'll learn pretty much everything (and in some areas a little more and in some a little less) that I learned from my HBS education.

fwiw - I'm not a hater of HBS. If you need it to get ahead in consulting or private equity or investment banking or to switch careers, go ahead. But as far as what I found to be valuable learnings, I'm really not kidding when I say that it's all in this book.

It will change the way you see the world.
It will change the way you see markets.
It will change the way you see companies.
And ...
By Example:
It will teach you how the market is likely to see you.
It will teach you how to position yourself in the market.
It will teach you how to play to your strengths.

It's also an easy read - the chapters are well organized and insights are quick and intuitive once you're led to them. I think this is an important point - business books are often a pain to read because they tend to be dense and say in 10 paragraphs what could have been conveyed in 2. This is a fun and easy read that will leave you thinking about the world ... well ... differently.

55 of 62 people found the following review helpful.
As Powerful and Important as Collins, Gladwell, and Covey
By James M. Citrin
Youngme Moon is not only one of the most popular professors at Harvard Business School and the recipient of the student association award for teaching excellence, she has insights into business and life that are unlike anything I've ever experienced. She is the author of Different, the new book called that will blow you away.

Differentmay well break into the business vernacular as powerfully as Jim Collins' Good to Great and Built to Last and Malcolm Gladwell's The Tipping Point and Outliers. Her insights are just as powerful and counter-intuitive and her storytelling and language are breathtaking. What I love about Different is that it's like two books interwoven into one coherent narrative. One is a brisk marketing strategy volume that any CEO and marketing officer should read if they want to understand, perhaps for the first time, why despite their best efforts and 24x7 pace they often feel that are running so hard just to stay in place. The second book, though, is interlaced throughout, and is for me personally, even more impactful. Youngme offers the clearest explanation I've seen of the world we live in and why we often feel numb by all the dazzling technology, abundance, and utter convenience with which we find ourselves. Or why, as parents it's hard to understand how it is that our kids don't appreciate "how lucky they are." Youngme says aptly that Different is "a book for people who don't read business books."

Here are just a few of the gems offered up in Different:

* There will always be a place for brands, or people, or things that are hard to come by. "Restraint," she writes, "can be the new desire." Value is created by being mindful of what we have in abundance and then offering something that is scarce. She implores businesses to offer a break from that which is profuse.

* Apple, Harley Davidson, and other iconic brands lack internal consistency, which is what gives them such resonance. "They defy reductionist logic," she explains, "the same way as we do, the way our own internal lives are marked by multiple and contradictory truths that clash and combine, creating asymmetries in every direction."

* Human behavior is complicated and studying or writing about it doesn't make it any less so. The "truth" can be elusive. "People are hungry for familiarity. No, sometimes they're starved for change. Yes, people are impatient for progress; no wait, sometimes they yearn for the simplicity of the past. Yes, people are desirous of more, no wait a minute, what they actually want is less."

* Monotony can be just as sapping as over-exertion. "The secret to cheating old age," she quotes one of the subjects in her book, "is to stay a moving target." Stillness seems to have the effect of easing the senses until it dulls them. We need some stability and motion. "We need activity to help us feel our synapses firing again."

Youngme Moon's Different will show you how differentiation is much more than a marketing tactic, it is a way of thinking. It is a fundamental mind-set and a way of living that derives from respecting, observing, and absorbing people and the world around you.

13 of 15 people found the following review helpful.
Simple yet Powerful Introduction to Real Differentiation
By Terrance
The core concept of Different, that unfocused and short-sighted competition breeds sameness that ultimately hurts all parties involved, is so elegantly simple that it's easy to take Youngme Moon's work for granted. Different is very approachable and written in a colloquial manner instead of what might be expected in a traditional business text, and thus appeals to a broad audience. It assumes very little about the reader's business knowledge and instead relies on familiar brands such as Harley Davidson, IKEA, Red Bull, etc. to drive the point. Even if some of the brands are unfamiliar, Youngme is very good at identifying particular traits and extracting a brand's essence. For me, one of the most compelling comparisons was the parallel between companies deadlocked in competition and the autonomous self-organizing and directional behavior of migrating birds.

From the beginning, the author says that Different is the start of a conversation and not a how-to. It is successful from that perspective, but at the same time, since it never really gets in-depth, I found myself unsatisfied and wanting more. Each of the discussed brands justifies its own in-depth analysis, and Different only really scratches the surface. While the Harvard Business School case study numbers are provided for further reading and these reports do go in depth, they are not free.

I decided to buy this book after reading about it and watching the animated trailer. I honestly learned a lot and thought the fresh take on brands I was already familiar with was intriguing. I also appreciated the advice about how to nurture the creative process. When I finished though, I couldn't help feeling a bit frustrated because the book principally revolved around marketing to consumers and generally forgoes traditional analysis and avoids discussion of branding failures. I think the scope is too narrow and that the book is of only limited value to those already combating hyper-maturity. As it stands, I enjoyed the book and learned something, but wish Different was more substantial.

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Help Your Kids with Music is a step-by-step visual guide to music theory.

Help Your Kids with Music is the perfect primer to help students gain a solid foundation in music, no matter their age, skill level, or instrument.

Help Your Kids with Music clearly explains key concepts in five step-by-step chapters:

• The Basics explains the types of instruments, notation for keyboard and stringed instruments, the "musical alphabet," and counting a beat.
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• Sales Rank: #390606 in Books
• Published on: 2015-07-14
• Released on: 2015-07-14
• Original language: English
• Number of items: 1
• Dimensions: 9.19" h x .75" w x 7.69" l, .0 pounds
• Binding: Paperback
• 256 pages

Review
Praise for the Help Your Kids With series:

"Every page of the book…creates a welcoming and familiar atmosphere for learning about a potentially intimidating subject." – GeekDad

About the Author
Carol Vorderman is Britains leading female television host. For twenty years she has been known as the Numbers Queen on the hit UK quiz show Countdown, where she performs mental arithmetic at lightning speed. Carol is an international Sudoku expert whose Sudoku puzzle books have sold millions of copies worldwide. She holds a degree from Cambridge and is a member of MENSA, with an IQ of 154.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great compact resource.
By mcclean
We have several of these books and they are an enduring resource. Great for reviewing before tests or doing some fact checking without the lure of going online. Very impressed with the balance of fact in text and visual form. A good way to engage with helping during revision work.

0 of 0 people found the following review helpful.
This series of books are excellent as teaching aids
By K. Ames
This series of books are excellent as teaching aids. Great refresher for parents to help their children with their homework. Love them!!!

0 of 0 people found the following review helpful.
It's a good companion for parents
By Ning Feng
This is a very comprehensive book for music theory. It's a good companion for parents, or those who wish to learn music theory.

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The most comprehensive and practical explanation of Lean concepts and tools made for the shop floor is now available in a larger format. The New Lean Pocket Guide XL has over 120 illustrations to visually convey the tools and concepts, along with detailed descriptions of all the Lean tools. This newer and larger version of the best selling The Lean Pocket Guide also includes: a section on Lean Office and Six Sigma, 20+ digital photos demonstrating Lean in action, a Waste Audit, and a Glossary of Lean terms. The tools of 5S, value stream mapping, document tagging, continuous flow, standard work, visual control, takt time, pitch, runners, waste, plus numerous other Lean tools are thoroughly defined as well as guidelines provided for the implementation of each tool.  This version has digital photos of Lean production best practices throughout!

• Sales Rank: #1009165 in eBooks
• Published on: 2006-08-05
• Released on: 2006-08-05
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Organizations should buy this in bulk and hand them out en mass
By Greg A. Tirevold
This spiral bound handbook is small enough and inexpensive enough to really warrant wide distribution within a company. The sections are concisely written and provide good, step-by-step instructions for using the tools it contains. This is exactly the type of information that should be widely available to staff members because who knows better than the people doing the work what could be improved. Knowing what could be improved is only half the battle though, a plan of action that is feasible is required to transform idle talk into cost-savings and improved quality.

This book provides those plans of action. It can help anyone who can take the time to read 3 or 4 pages to figure out a method to actually accomplish improvements rather than just talk about it over lunch with co-workers. I found this little guide takes much of the resistance out of change because everyone can see in a few pages how and why things are going to be done rather than just having management dictate changes to be made. Of course the people in charge of overseeing the process of value added changes should read further on the subjects contained inside this guide. For everyone else though this is a handy cheat-sheet that can be used to help explain different aspects of lean in a down to earth manner. Lean is something that is best tackled in small bites, eliminating waste here and streamlining process there on a daily basis and that sort of commitment requires a handy reference tool that doesn't require week long classes or chapters of reading to accomplish something. This guide gives you tools that can get results.

I ran across a few spelling/grammar errors that keep me from giving 5 stars but nothing show-stopping.

0 of 0 people found the following review helpful.
Great for quick reference
By lanescinlet
Just starting to learn the ways of lean so this is a great publication to have for a quick reference. Not as in depth as others but will help you to jog your memory of what you've already learned. I past small portions to our shop floor so they aren't overwhelmed. Very helpful.

3 of 3 people found the following review helpful.
LEAN!
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• Published on: 2005
• Binding: Paperback

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Searching Le Corbusier's travels to Macedonia and studying his "secretly" usage of Macedonia as a source of his architecture will make the basis of the work. The study discovers new, unknown details about Le Corbusier's source of inspiration at the very beginning of his modern architecture. Moreover, the importance of the study was to discover how an artistic soul like the one of Le Corbusier was provoked and decides to travel through Macedonia, how was he inspired from houses in Macedonia and at the very end, why Macedonia remains secret for all his life.

• Sales Rank: #11724077 in Books
• Published on: 2010-09-07
• Original language: English
• Number of items: 1
• Dimensions: 8.66" h x .43" w x 5.91" l, .63 pounds
• Binding: Paperback
• 188 pages

About the Author
Kujtim Elezi, hold his PhD at the Technical University in Vienna, 2005, currently Assistant Professor at the State University of Tetova, Macedonia, teaching History of Architecture.

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Le Corbusier in Macedonia: The History of a Myth: Le Corbusier and his source of inspiration, by Kujtim Elezi PDF
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