Selasa, 30 Agustus 2011

[C184.Ebook] Download Antennas: Fundamentals, Design, Measurement (Electromagnetics and Radar), by Lamont V. Blake, Maurice W. Long

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Antennas: Fundamentals, Design, Measurement (Electromagnetics and Radar), by Lamont V. Blake, Maurice W. Long

This is a professional level, introductory text on antenna principles, design, analysis, and measurements. It is especially suitable for persons who wish to improve their knowledge of antenna principles, concept design, performance analyses, and measurements. It is not a cookbook-like catalog for antenna design, nor does its understanding require a familiarity with electromagnetic theory, sophisticated mathematics, or complex computer techniques. The 3rd Edition updates and expands the original text by Lamont Blake, which was prepared at the undergraduate engineering, science, or technology level. For providing technical depth at the senior and graduate university levels, additions to the original book include a greatly expanded Chapter 7 on Antennas with Special Properties, a brand new Chapter 8 on Electronically Steered Arrays, and a revised Chapter 9 on Measurements. Also new to this edition are numerous appendices to the updated text and a CD-ROM with sample computer analyses. Reader knowledge assumes familiarity with basic college physics and mathematics. Computer computations use Mathcad® software, which can be read and used by persons without prior computer programming knowledge. The book is therefore suitable for entry-level as well as the more experienced professionals who desire to expand their understanding of and capabilities for antenna principles, analyses, measurements, and design.

  • Sales Rank: #939908 in Books
  • Published on: 2009-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.02" h x 1.25" w x 7.30" l, 2.21 pounds
  • Binding: Hardcover
  • 524 pages

About the Author
Maurice Long, Ph.D. is currently a private radar consultant and adjunct faculty at Southern Polytechnic State University, Marietta, GA. While at Georgia Institute of Technology, he managed the development of a number of radar systems and held positions of principal research engineer, professor of electrical engineering, and Director of the Engineering Experiment Station, now known as Georgia Tech Research Institute (GTRI). Dr Long is the author of Radar Reflectivity of Land and Sea 3rd Edition (Artech House) and Airborne Early Warning System Concepts (SciTech Publishing).

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Turtles All the Way Down Prerequisites, by Judith Delozier

  • Sales Rank: #5225119 in Books
  • Published on: 1987
  • Binding: Hardcover
  • 392 pages

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Rabu, 24 Agustus 2011

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In Search of Excellence: Lessons from America's Best-Run Companies, by Thomas J. Peters

  • Published on: 1900
  • Binding: Hardcover

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68 of 71 people found the following review helpful.
selecting on the dependent variable
By A Customer
I don't have much to add to the other reviews here on the content, but as a couple of reviewers here have pointed out, there's a problem with the way they reached their conclusions. They chose a series of metrics as indicators of "excellence": they ranked companies on these metrics to identify a sample of "excellent companies": they then profiled these companies to find common features. Statisticians call this "selecting on the dependent variable": all excellent companies might have a certain feature, but you can only say that the feature has something to do with their excellence if non-excellent companies don't have it. The features that Peters picks out might be important, but the research they do doesn't in any way prove that.
There was a follow-up piece of research done some years later (not by the authors) in a paper called "excellence revisited", which argued that excellence was basically a temporary phenomenon, and that even these companies reverted to the mean. This looked at the "excellent companies" subsequent performance and found that on average, they had deteriorated significantly in all measures of performance. They then picked a sample of "non-excellent companies" using the same ranking criteria as the original book did at the time that the original research was done. Sure enough, these on average improved significantly in performance.

94 of 101 people found the following review helpful.
Management as Science
By Walter Nicolau
This publication is a survey written by a couple of McKinsey consultants that seek to define the characteristics of successful, I mean excellent, organizations using the McKinsey 7-S framework; Structure, Systems, Style, Staff, Skills, Strategy, and Shared Values.
Their findings suggest that eight attributes are common for an excellent organization; bias for action, close to the customer, autonomy and entrepreneurship, productivity through people, hands on, value driven, stick to the knitting (=focus on what you do best), simple form lean staff, and simultaneous loose-tight properties (balance between centralized/decentralized organization). This is it.
Although the authors have a pleasant narrative style and are eloquent in making their point, I hesitate to buy into the arguments presented, first and foremost because I question the all encompassing validity of the McKinsey 7-s approach. Secondly, the authors cite companies such as Digital and Wang as qualifying for excellency. Whatever these companies did during the eighties, it wasn't good enough in the end since their advantage was not sustained and hence I wouldn't call them excellent. Thirdly, the best before stamp is obvious.
I do find the introduction and management theory review very well written and enjoyable. Ironically, (for me) the authors find that chapter the least important part of the book. I beg to differ. Overall, this would make a good intro for those interested in management theory. While you're at it, try to also take a look at Michael Porter's and Peter Drucker's work. In my view they are the authority in the field.

32 of 33 people found the following review helpful.
Good from historical perspective, faulty in hind-sight
By A Customer
This book was the 1982 best-selling look at what were then excellent companies and an attempt to distill the eight attributes they had in common. It still ranks high as an important historical contribution, but two-thirds of the "excellent" companies disappeared, got acquired and disassembled, or went through extreme difficulties. Hindsight tells us the eight attributes were simply things those companies did well at the time, but were not the answer to longevity. In fact, at least five of the eight attributes appear to be detrimental now. However, this book is still a good read for those wishing to track the evolution of management thinking from at least early Drucker to the present.

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Senin, 15 Agustus 2011

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A House in the Country, by Peter Pennoyer, Katie Ridder, Anne Walker

Nestled amid the lush, gently rolling hills of cattle and horse farms in Millbrook, New York, is a handsome Greek Revival house that looks like it’s always been there. In fact, it is brand new—the collaborative effort of architect Peter Pennoyer and his wife, interior designer Katie Ridder. This irresistible book, exquisitely illustrated with photographs, finely rendered plans, and hand-painted illustrations, tells the home’s story. The design followed Pennoyer’s conviction that historical examples are a springboard for the imagination and offer compelling solutions for new architecture. So, though many characteristics of the house are classical, and, more specifically, Greek Revival, it is also thoroughly contemporary and environmentally friendly, with an exuberantly colorful interior. Of equal weight to the house's interior and exterior design is the fabulous landscape. A passionate, self-taught gardener, Ridder brought her design talent to the creation of the home's garden, inspired by an English cottage garden, with a lush, dense mix of more than 200 perennials, annuals, rare plants, shrubs, and bulbs. The book features a gatefold pullout of the garden plan, complete with a comprehensive key to flowers and plantings.

  • Sales Rank: #6417 in Books
  • Published on: 2016-09-27
  • Released on: 2016-09-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.50" h x 1.00" w x 10.50" l, .0 pounds
  • Binding: Hardcover
  • 224 pages

Review
"See how architect Peter Pennoyer and his wife, designer Katie Ridder, created a contemporary home with a classic look in this beautifully illustrated book that offers compelling insights for new architecture." (Traditional Home)

"The house offers a fascinating look at how two people with distinct design outlooks can weave them into a coherent whole. This process is eloquently chronicled in A House in the Country." (1stDibs/Introspective)

“It’s hard to know whether to effuse about [Peter Pennoyer and Katie Ridder’s] impeccably elegant and entirely inviting house, or about this impeccably elegant and entirely inviting book about it.”
  (Andrew Solomon, National Book Award winner)

"[Peter Pennoyer and Katie Ridder] have made a mess of my afternoon, since [their] exquisite new book arrived today, and I made the mistake of opening it for a moment before I turned back to my work. An hour later, I was still reading: it was so compelling that my intention of flipping through the pages for a minute turned into a long and thorough reading. I found [their] memoir at the beginning to be absolutely enthralling—it was warm, gracious and full of insight. And the house was not only beautifully photographed, it clearly is beautiful. It is so rare that a serious house gets the documentation it deserves, and  its story gets told so fully and so well." (Paul Goldberger, Pulitzer Prize–winning architectural critic)

"When Katie Ridder met Peter Pennoyer, it was an encounter of minds so unalike that the only reasonable outcome was marriage. Ms. Ridder, and interior designer, favors Moroccan textiles and flamboyant color, while Mr. Pennoyer a classical architect, is all white columns, rigor and flow. Together, they built a Greek Revival-style retreat in Millbrook, N.Y., that is more than a sum of their philosophies. In 'A House in the Country,' the building dazzles with purple tiled floors, 19th-century busts arrayed under star-patterned glass and an exterior frieze of dachshunds chasing a rabbit." (The New York Times)

"Architect Peter Pennoyer and designer Katie Ridder's Greek Revival-style house in upstate New York looks like it has stood there for a century. And yet—as told in A House in the Country—it's a newly created classicist's dream, filled with historically apt detailing and set in a garden inspired by England's Sissinghurst, among others." (Elle Decor)

About the Author
Peter Pennoyer’s eponymous firm is widely published and recognized for imaginative and elegant designs that draw from history and tradition. The firm is on the AD100 and Pennoyer is the winner of the Veranda Art of Design Award and the Frederic E. Church Award. He is a fellow of the American Institute of Architects and has written and lectured about architecture and style. Peter Pennoyer Architects has projects from Hong Kong to Newport, Rhode Island, and commissions for leading artists and tastemakers across the country.

Katie Ridder has been included in the Top 100 lists of designers for House Beautiful, Elle Décor, and New York magazine. Her firm produces fabrics, wallpaper, and rugs of her design.

Architectural historian and author Anne Walker has collaborated with Peter Pennoyer on four monographs on the history of 20th-century American architecture.
Interiors photographer Eric Piasecki contributes to Elle Décor, Architectural Digest, House Beautiful, and many other publications.

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2 of 2 people found the following review helpful.
Great text/pictures and so glad to have made this purchase
By Paul T. Mcconnell
Another exceptional publication by Peter Pennoyer and this time a work describing a residence designed and inhabited by Mr. Pennoyer and his family. Great text/pictures and so glad to have made this purchase. Cannot wait to see what is next from this great architect and look forward spend a lot of time with this book. Thank you Mr. Pennoyer and keep books like this coming.

1 of 1 people found the following review helpful.
Thrilled to see the interior. We were lucky enough ...
By Kate Kiraly,Orange Door Home
Thrilled to see the interior. We were lucky enough to meet Katie and Peter and see the gardens during Open Days this past weekend. The architecture is even more stunning in person and Katie's use of color and pattern is masterful!! Please add this book to your design library.

1 of 2 people found the following review helpful.
Five Stars
By mlouise
Beautiful in every way. I was intrigued and educated by the inclusion of design sources.

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The American Drive-In Movie Theatre, by Don Sanders, Susan Sanders

The American Drive-in Movie Theatre relives the magic and excitement of the drive-in experience through rare photographs, lively text, and entertaining personal stories.  From the first theaters of the early 1930s to the successful ozoners of today, the glorious history of the drive-in is told.  For those who fondly recall watching movies under the stars, this book of nostalgia is sure to take you back to the days when life was good, cars had style, and the drive-in theatre was the epitome of American entertainment.

The drive-in's appeal was universal and attracted everyone in nearly every town across the country. Even celebrities—like Elvis Presley, John Wayne, Frankie Avalon, Annette Funicello, and The Beatles—enjoyed the pleasures of the drive-in experience. With great films, wonderful food, kiddie amusement parks, and opulaent architecture, the ozoner was the place to be!

  • Sales Rank: #184119 in Books
  • Published on: 2013-01-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .70" w x 10.20" l, 2.55 pounds
  • Binding: Hardcover
  • 160 pages

Amazon.com Review
Tracing the history, geography, and ideology of the American drive-in movie theater, authors Don and Susan Sanders present a densely illustrated look at American culture at its most shallow, sensual, and delightful. Noting the need of the newly created class of motorized, moneyed teenagers of the 1940s and '50s to find a dark and private place for their pubescent pastimes, the Sanders place the origin of this outdoor entertainment form in the birth of popular culture. The sections on the amusement park-style rides, refreshments, and attractions that were used to lure the bored and their cash to this form of voyeurism are especially delightful (the "Mono-Rocket" ride and the new high-speed food dispensers provide intriguing images of capitalist inventiveness). In spite of its Pollyanna-ish tone, The American Drive-In Movie Theater works as both a celebration and an insightful analysis of this passing phase of pre-couch potato folly.

About the Author
Don and Susan Sanders of Dallas are ardent enthusiasts of the American Road.  With an intense interest in roadside Americana, they travel the nation's forgotten highways searching for historic icons of American's past.Don and Susan Sanders of Dallas are ardent enthusiasts of the American Road.  With an intense interest in roadside Americana, they travel the nation's forgotten highways searching for historic icons of American's past.

Most helpful customer reviews

9 of 9 people found the following review helpful.
The best of all books about the drive-in.
By A Customer
As a former drive-in manager, I look for all books about this topic. The Sanders' book is the best I have seen. If you only want a single book about drive-ins, this is it. The historical survey is concise and well-written, and the photographs are dazzling. I especially appreciated the page devoted to the classic Winston Link drive-in/train photo from the Fifties. This will be a great gift/coffee table book for any of your friends who ever went to the drive-in. Other books about the drive-in culture have been rendered irrelevant by the Sanders' work. Congratulations to them.

6 of 6 people found the following review helpful.
Interesting Info
By Mr Doug Gordon
Being a huge fan of drive-ins, I really looked forward to reading this book. The only criticism I have is the sequence of the actual chapter text of the book, and the information inserts that the author has throughout. It is very "chopped" up. Reading the chapter, then turning the page to find there is information pertaining to something else on the next page. The chapter text starts a couple of pages later in some cases, breaking up the continuity. Other than this, it makes for a very interesting read for those who enjoy nostalgia and want to be transported back to a more simpler and fun time.

6 of 6 people found the following review helpful.
I Loved It!
By Heather Emily Melzig
This book made me love drive-ins even more! The photos tell a wonderful story, as does the lively text. It will make you remember a better time.

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Minggu, 14 Agustus 2011

[K163.Ebook] PDF Download How to Be an Explorer of the World: Portable Life Museum, by Keri Smith

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How to Be an Explorer of the World: Portable Life Museum, by Keri Smith

From the author of Wreck this Journal, Keri Smith's How to be an Explorer of the World is an invitation to rediscover the world around you. Artists and scientists analyze the world around them in surprisingly similar ways, by observing, collecting, documenting, analyzing, and comparing. In this captivating guided journal, readers are encouraged to explore their world as both artists and scientists. The mission Smith proposes? "To document and observe the world around you. As if you've never seen it before. Take notes. Collect things you find on your travels. Document findings. Notice patterns. Copy. Trace. Focus on one thing at a time. Record what you are drawn to." With a series of interactive prompts and a beautifully hand-illustrated two-colour package, readers will enjoy exploring and discovering the world through this gorgeous book.

  • Sales Rank: #2284373 in Books
  • Published on: 2011-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.17" h x .59" w x 7.09" l, 1.19 pounds
  • Binding: Paperback
  • 208 pages

Review

Praise for How to Be an Explorer of the World

“Both daring and meditative, How to Be an Explorer of the World is part Maira Kalman, part Wendy MacNaughton, part its very own kind of whimsy, delivering—beautifully—exactly what it says on the tin, with an invitation to be just a little bit more alive each day.” —Brain Pickings

“This book serves as an example of what the author is trying to teach us: creating, documenting, collecting. Analog instead of digital, natural in place of artificial.” —Wired Magazine

“What Keri Smith achieves in this book is one of the most accessible articulations of a psychogeographic mindset I’ve come across. This book is an optimistic treat, a wonderfully practical, fun and engaging encouragement to open our eyes and minds to the mundane minutae of the world around us and see revealed the beauty in things might otherwise go unnoticed.” —The Museum of Thin Objects

“The book is deliciously simple but thought-provoking. [Smith] engages you to try and deviate from the norm when it comes to living your life—living consciously, rather than unconsciously strolling through life.” —Pikaland


Praise for Keri Smith

“Keri Smith may well be the self-help guru this DIY generation deserves.” —The Believer

“A conceptual artist and author luring kids into questioning the world and appreciating every smell, texture and mystery in it.” —TIME Magazine

About the Author
Keri Smith is a best-selling author, illustrator, and thinker. Her books include Wreck this Journal, This is Not a Book, How to Be an Explorer of the World, Mess, Finish This Book, The Pocket Scavenger, Everything Is Connected, The Imaginary World of ... as well as Wreck This App, This is Not an App, and the Pocket Scavenger app.

Most helpful customer reviews

258 of 264 people found the following review helpful.
Exploring After the End
By Lorrene Desbien
I purchased this book for my daughter, Sarah. She wrote in it and underlined words and left it a rag tag mess. After she passed away in a car accident when she was 16, I loved flipping through the pages seeing her thoughts and observations.

64 of 68 people found the following review helpful.
How to "Be" Guide for Artists
By C. Campbell
Smith's newest book is the most recent installment in her passionate, ongoing process to distill life and the art process (indistinguishable to most artists) down to it's bare matter. If you can embrace playfulness, open courageously to the idea of art as life, are willing to turn off the television and look around you, love to challenge yourself to learn to BE and create from essence as opposed to trend or fancy, Explorer is for you.

As an author, she seems to live her life exactly the way she writes (as one can easily pick up when visiting her blog The Wish Jar Journal).

As an artist, she is apparently very well read on the subjects of art and life and willing to push beyond art school rules to find her own voice among so many artsy voices that seem to blend together these days. For an insightful, modern perspective on gathering the fodder to create amazing experiences, I was not disappointed with this book.
I completely disagree with other reviews which state that this book is not for deep thinkers. I find her simple, freshened concepts to be timely and revolutionary, just what artists have been missing from our creative processes.
I also recommend Wreck This Journal and Guerilla Art, also by Keri Smith.

28 of 31 people found the following review helpful.
How to Be Inspired
By Astrid
This book encourages collecting -- you'll start a collection of things you find on the ground, things you overhear, things that simply interest you and you've got no real use for. And through these collections, and the arranging and documentation of them, Keri Smith will teach you how to look at the world with new eyes. Once you've hoarded and organised thirty bits of something, you'll have a deeper understanding of the shapes and colours and wonderful uniqueness that can be found anywhere -- in rocks, leaves, sea glass, bottle tops, typography... in anything!

The exercises are inspired by different creative minds, including Leonard Cohen and Tom Robbins, and ask you to try experiencing the world through all of your senses, and documenting it using different writing techniques, photography, sketching exercises, and ways of storing, organising and arranging. Space is provided in the back for limited notes, in a lovely format, which it's possible to copy so that you have unlimited pages.

Keri Smith is, of course, famous for giving you books that you can destroy. This book is slightly different. Yes, you'll want to take it everywhere with you, and there are spaces to tape, glue, doodle and write inside, but this IS a book, not a coaster, not a place mat, not a chew-toy for your dog. It is not another exercise in creativity through wreckage, but explores a different source of inspiration, in the same easy-going, friendly and encouraging tone as all your other favourite Keri Smith books.

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MAN (THE) WITH THE GOLDEN ARM, by Nelson Algren

  • Published on: 1951
  • Binding: Paperback

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Minggu, 07 Agustus 2011

[A147.Ebook] Fee Download Behavior Management in Dentistry for ChildrenFrom Wiley-Blackwell

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Behavior Management in Dentistry for ChildrenFrom Wiley-Blackwell

Guiding patient behavior is as important as ever for the practicing dentist, and the behavior of pediatric patients is perhaps the most challenging to manage. Drs. Wright and Kupietzky here update Dr. Wright’s classic work on managing pediatric dental patients.

Behavior Management in Dentistry for Children,2nd Edition, has been entirely rewritten and includes the latest and most effective management strategies from an international team of experts in the field. The book addresses the influence of family and parenting styles on children’s behavior and the factors that determine how children behave in the dental office. Pharmacological and non-pharmacological management techniques are described in depth, as are techniques for dealing with special needs patients. Clinical scenarios are described throughout the book, with practical application of the taught principles. The final part of the book covers the dental environment—training office personnel to manage children’s behavior, practical considerations for behavior guidance, and the effects of the physical dental office environment.

Behavior Management in Dentistry for Children,2nd Edition, is ideal for pediatric residents, dental students, and practicing dentists who see children on a regular basis.

  • Sales Rank: #1314442 in Books
  • Published on: 2014-04-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .50" w x 8.60" l, .0 pounds
  • Binding: Paperback
  • 264 pages

From the Back Cover

Guiding patient behavior is as important as ever for the practicing dentist, and the behavior of
pediatric patients is perhaps the most challenging to manage. Drs. Wright and Kupietzky here update Dr.
Wright’s classic work on managing pediatric dental patients.

Behavior Management in Dentistry for Children, Second Edition, has been entirely rewritten and includes the latest and most effective management strategies from an international team of experts in the field. The book addresses the influence of family and parenting styles on children’s behavior and the factors that determine how children behave in the dental office. Pharmacological and non-pharmacological management techniques are described in depth, as are techniques for working with special needs patients. Clinical scenarios are described throughout the book, with practical application of the taught principles.

The final part of the book covers the dental environment—training office personnel to manage children’s behavior, practical considerations for behavior guidance, and the effects of the physical dental office environment.

Behavior Management in Dentistry for Children, Second Edition, is ideal for pediatric residents, dental students, and practicing dentists who see children on a regular basis.

Key features:

  • Incorporates the triangle of the dentist-parent-child relationship and includes society’s role in pediatric oral health
  • Behavior management strategies comprise current best practice
  • Contributors include renowned experts from around the world

About the Author

Dr. Gerald Z. Wright is a Diplomate and Past President of the American Board of Pediatric Dentistry and Fellow of the Royal College of Dentists of Canada. He is Professor Emeritus of Western University. Dr. Wright has edited four textbooks, written numerous peer-reviewed articles about behavior management of the pediatric dental patient and served on the editorial board of four journals. Dr. Wright is past Secretary General of the International Association of Paediatric Dentistry and has received many professional honors, including receiving the Medal of Paris for his work with children, and the Honoris Doctoris Causa awarded by the Belarussian State Medical University for his work in that country.

Dr. Ari Kupietzky is a Fellow of the American Academy of Pediatric Dentistry and Diplomate of the American Board of Pediatric Dentistry. He served as a member of the editorial boards of the Journal of Dentistry for Children and Pediatric Dentistry and is currently an abstracts editor for the latter journal. Dr. Kupietzky has published numerous articles on the topic of behavior management in leading journals of pediatric dentistry and authored two chapters in textbooks on behavioral dentistry and medical ethics. Currently, Dr. Kupietzky is performing research on the dental treatment of the very young child and practices pediatric dentistry in his private practice. He teaches part time at the Department of Pediatric Dentistry of the Hebrew University Hadassah School of Dental Medicine in Jerusalem, and is Visiting Professor at Rutgers School of Dental Medicine in Newark, New Jersey. Dr. Kupietzky is a popular speaker and has lectured throughout Europe and the United States.

Most helpful customer reviews

0 of 1 people found the following review helpful.
I highly recommend it
By Nancy
Amazing book

0 of 1 people found the following review helpful.
a must add to your library
By claudia Contreras
Great! Sharing with colleagues.

0 of 1 people found the following review helpful.
Five Stars
By Adriana Carrillo
Great review.

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[V480.Ebook] Download Ebook The Design of Business: Why Design Thinking is the Next Competitive Advantage

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The Design of Business: Why Design Thinking is the Next Competitive Advantage

The Design of Business: Why Design Thinking is the Next Competitive Advantage



The Design of Business: Why Design Thinking is the Next Competitive Advantage

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The Design of Business: Why Design Thinking is the Next Competitive Advantage

  • Published on: 1600
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Most helpful customer reviews

58 of 59 people found the following review helpful.
Deep thoughts, descriptions but not enough prescription
By Mark P. McDonald
The Design of Business by Roger Martin is a thought-provoking book that seeks to probe the reasons behind the current state of business and the new ways of thinking needed to change that state for the better. The book in my opinion is miss-titled as it is more about thinking than design. This does not make it a bad book, but one that will disappoint readers looking for design techniques based on the title.

Martin's thesis centers around a few key concepts including:

The knowledge funnel where ideas and innovations move from exploring mysteries of business and customers, to defining heuristics and finally developing algorithms. While the funnel looks like a traditional innovation process, Martin applies it to aspects of organizational design, behavior and innovation to good effect.

Martin points to the difference between managing businesses for reliability and seeking validity. Reliability concentrates on managing predictable performance, financials, reducing process variance and establishing control. Validity concentrates on learning what is right based more on heuristics and qualitative than quantitative methods. Martin's conjecture is that we need both, but probably need more validity to generate the creativity and innovation needed to survive in a dynamic market.

Design thinking, here Martin borrows Tim Brown of IDEO's definition and makes the connection between design thinking and abductive reasoning which centers around observing data that does not fit with existing models or patterns. Abductive reasoning is in sharp contrast to deductive and inductive thinking that dominant business management.

The case studies on P&G, RIM, Cirque du Soldier are predictable and read more like narrative stories of executive actions rather than an analysis of what these companies did to redesign and innovate in their company. Frankly I have read other authors case studies of these companies and found them more valuable.

The combination of all of this gives me the impression that the book is a set of ideas in search of an application. Now that may sound harsh, but I kept looking for support on how I can apply these ideas by learning from others.

Martin does include a discussion about a personal knowledge system that consists of the way you view the world, the tools you use to organize your thinking and understanding and finally the experience that you need to build your sensitivity skills. The Personal Knowledge system is an example of what I am talking about, good ideas, presented in a clear fashion but without a particular set of next steps or examples of how mere mortals have transformed themselves.

Using Martin's terminology I get his ideas and see them as valid, but I was looking for a little reliability based tools and approaches to turn valid ideas into action and results.

The book presents its ideas in a fairly academic context, discussed more as ideas than recipes or a framework for designing a business. That is a disappointment as the book was recommended to me as a design book.

I recommend the book for people who want to explore the way of thinking and deep systems behind design thinking. I cannot recommend the book for people who are looking to learn about how to apply design thinking. If you are looking for a good design thinking book go to the source Tim Brown's new book Change by Design which has a greater focus on understanding design thinking at an actionable level.

54 of 56 people found the following review helpful.
Solving Wicked Problems
By Jeffrey Phillips
It's unfair that some individuals can write so well about topics that can be a bit esoteric. Roger Martin, who is dean of the Rotman School of Management at the University of Toronto, has produced yet another good book about thinking differently. His first book, The Opposable Mind, captured how good business leaders can see past the traditional "either-or" alternatives to create "both-and" options.

In The Design of Business, Martin offers a view that suggests that design should be the centerpiece or the starting point for much of the work we do in business, and why design is so important. He's not the first to suggest the importance of design, and a number of firms, such as IDEO, have been in the vanguard of the design-led forces. What Martin does well is to describe why design led thinking is important, and give examples of how to do it well.

Martin argues that all knowledge moves through three stages - a mystery, a heuristic and an algorithm. Mysteries are about discovery of new opportunities or research into solving intractable problems. Heuristics are rules of thumb that narrow the size and scope of mysteries and make them more manageable. Algorithms reduce the heuristics into repeatable processes.

This leads to two schools of thought in most businesses: exploration and exploitation, according to Martin. Most businesses are structured to exploit the algorithms, refining the way they do business and becoming highly effective and efficient, while neglecting the exploration of mysteries. Martin calls this the reliability-validity tradeoff. The vast majority of businesses want "reliability" - clearly defined processes that are easily repeatable and produce the same results. What he argues they need is more "validity" - creating the right and best outcomes through more exploration and less reliance on reliability. Three powerful forces emphasize reliability over validity: the demand for proof of the correctness of a new idea, an aversion to bias and time/resource constraints. These factors reinforce the bias toward reliability and repeatability over exploration and validity.

Once Martin has described his ideas, he then proceeds to use a few good examples to demonstrate the transition from a reliability driven organization to a validity and design driven organization. One chapter is devoted to the transition Lafley and Kotchka made at P&G, well documented in other places. Another chapter is devoted to Herman-Miller and the development of the Aeron chair. One of my favorite quotes from that chapter came from the Chairman of Herman Miller. He quizzed the design team about who they interviewed and received feedback from about the Aeron chair. When told they had not asked the sales force for feedback, the chairman said "That is right. You never ask the sales force what they think of a design. Their job is to sell it." Note that the designers spent hundreds of hours with actual customers, watching them work at their desks and understanding the strengths and weaknesses of existing seating options.

The book offers up a few more examples, ones that unfortunately have been used by others to demonstrate innovation and design, including Apple, RIM, Target and Cirque de Soleil. The weakness of many books about innovation and design is that they either have too few examples and must return to the same well, or that design thinking simply isn't widespread, so the same examples are used over and over. What's not clear is whether or not these firms are bellwethers or just happy accidents.

On the whole, this is a well-conceived and well-written book. In what could be a very esoteric topic, Martin keeps the concepts moving and introduces a lot of examples. He puts his finger on many of the challenges that those of us in the innovation and design space constantly face: too much short term thinking, too much demand for proof of an idea based on historical norms, too little time and too few resources for innovation and design.

This is a great book, and an easy read. It belongs on the desk of any executive or manager who is tasked with introducing more design thinking into an organization.

[...]

18 of 20 people found the following review helpful.
How to "gain fluency in both the allusive poetry of intuitive discovery and the precise prose of analytical rigor"
By Robert Morris
In one of his previously published books, The Opposable Mind: Winning Through Integrative Thinking, Roger Martin explains that all great leaders possess "the predisposition and the capacity to hold two [or more] diametrically opposed ideas" in their head and then "without panicking or simply settling for one alternative or the other," were able to "produce a synthesis that is superior to either opposing idea." Integrative thinking is a "discipline of consideration and synthesis [that] is the hallmark of exceptional businesses [as well as of democratic governments] and those who lead them." Great leaders develop a capacity to consider what Thomas C. Chamberlain characterizes as "multiple working hypotheses" when required to make especially complicated decisions. They do not merely tolerate contradictory points of view, they encourage them.

In his latest book, Martin explains why "design thinking is the next competitive advantage." In fact, it may well be the most valuable application of integrative thinking, in part because, that successful business innovation is the result of collaboration and proceeds through a "path" or (as Martin describes it) a "knowledge funnel." The model for value creation that he offers in this book requires a balance - "or more accurately a reconciliation - between two prevailing points of view on business today." One is analytical thinking that "harnesses two familiar forms of logic - deductive reasoning and inductive reasoning - to declare truths and certainties about the world." The other is intuitive thinking - "the art of knowing without reasoning. This is the world of originality and invention...Neither analysis nor intuition is enough," however. Martin presents a compelling argument in support of reconciling the two modes of thought, asserting that the most successful businesses in the years to come will balance analytical mastery and intuitive originality "in a dynamic interplay [he calls] design thinking."

How so? "Design thinking is the form of thought that enables movement along the knowledge funnel, and the firms that master it will gain an inexhaustible, long-term business advantage. The advantage, which emerges from the design-thinking firms' unwavering focus on the creative design of systems, will eventually extend to the wider world. From these firms will emerge the breakthroughs that move the world forward [because] design-thinking firms stand apart in their willingness to engage in the task of continuously redesigning their business." And, I presume to add, because their leaders have mastered integrative thinking, without which creative and productive collaboration cannot be achieved, much less sustained.

So, what is "the design of business"? It is the process by which business leaders apply design thinking within the current knowledge stage and hone and refine what is known so that they can "generate the leap from stage, continuously in a process I call the design of business." Citing the pioneer insights of Charles Sanders Pierce, Martin duly acknowledges that it is not possible to prove any new thought, concept, or indeed in advance. In fact, "proof" must be redefined. "the answer, Pierce said, would come through making a `logical leap of the mind' or an `inference to the best explanation' to imagine a heuristic for understanding the mystery."

Although all this may sound highly theoretical and hypothetical, in fact the bulk of the material that Martin provided in this book addresses two separate but related questions: How to master design thinking? And How can it help to create a decisive competitive advantage? He focuses on a number of exemplary companies those initiatives help to provide an answer to each of these two questions, especially to the second. They include Cirque du Soleil, Research in Motion (RIM), Procter & Gamble, Steelcase, IDEO, Apple Inc., Toronto's Hospital for Sick Children, Herman Miller, and Target. Led by an enlightened and determined, when necessary tenacious CEO and management team, each of these companies embraced design thinking and overcame three major forces of resistance whose objectives were to "enshrine reliability and marginalize validity": the demand that an idea be proved before it is implemented, an aversion to bias, and the constraints of time. There can also be cultural barriers, the result of what James O'Toole characterizes as "the ideology of comfort and the tyranny of custom." One of the less-recognized benefits of integrative thinking is that it is more inclined to respect, perhaps even welcome dissent. At least some of those who oppose change will be less inclined to do so if they and their concerns are treated with what they perceive to be appropriate respect.

Readers will appreciate Martin's focus on what works, what doesn't, and why. His own mastery of integrative thinking is reflected by the scope and diversity of different perspectives on how to achieve and then sustain successful business innovation. He reminds his reader that the key tools of design thinkers are observation that is "deep, careful, and open-minded," imagination that consists of "an inference and testing loop," and configuration that enables translation of an idea into "an activity system that will produce the desired outcome." In the previous chapters, he had discussed dozens of real-world examples of effective applications of these tools. the critically important challenge of enlisting the active support of those who are "reliably-driven analytical thinkers who dominate the hierarchy and the validity-driven intuitive thinkers who are often brought in to `get the organization out of the box,'" Martin suggests and then discusses five specific initiatives (Pages 168-177). With all due respect to the power of integrative thinking, Martin correctly stresses the importance of what is generally referred to as "emotional intelligence." That is, being willing and able to appreciate legitimate differences between and among groups as well as individuals; to empathize; to seek to communicate on others' terms, not one's own, using tools with which they are familiar; and to stretch out of one's comfort zone to those of others.

In this brilliant book, Roger Martin has shared all he has learned about what design thinking is and can do; also, he has suggested specific initiatives that can help to enable his reader to become an effective design thinker while maintaining an appropriate balance by gaining "fluency in both the allusive poetry of intuitive discovery and the precise prose of analytical rigor"; and finally, while creating value for a business, his reader is urged to discover how design thinking can create meaning for one's life. Bravo!

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